Researchers have estimated that in nature, there is a 98% success rate.

What that means is that 98% of all living things live successfully, not only surviving but thriving. Living as they are biologically designed to live.

There is only a very small percentage of biological failure (just 2%).

A tree might grow on the side of a cliff and fall over. A freak flood might come and wash away plants and animals. A drought might cause animals to starve.

But, in their natural environment, nearly all living things do well.

But for one living species the opposite is true: there is a 98% failure rate. Only 2% succeed, thriving and living at their best.

Which species is that?

Us! Humans.

98% of the human race are what we would call “biological failures”. Stressed, unhappy and living way below their full potential. 

This is not only tragic - but puzzling…...

Why are we the “odd one out” in the natural world?

After all, we’re a biological species like any other. We’re subject to the same “rules” as the rest of nature. We should be just as successful, surely?

So what’s the difference?

Well it turns out, it’s not anything to do with who we actually are. We’re equally designed biologically to survive and thrive.

The difference is in what humans do. How we live.

And more specifically, how we use our natural in-built biological mechanism: our brain.

Our brain is biologically designed to ensure we survive and thrive, living at our best, like the rest of nature.

But it needs to be used the right way.

The rest of nature instinctively knows how to use their brain the right way.

But we humans have been led astray… filled with all sorts of ideas and beliefs about how we should live….that are simply wrong.

That’s why most people aren’t getting the results they want.

The solution is very simple:

Learn to use the “biological machine” that you have - that is designed to make you a success - the right way.

And it will naturally bring you the success you are designed to have: thriving, enjoying a productive life with happiness and joy rather than problems…..

Being the best you can be.

Start using your brain the right way.

That’s all you need to do.

Showing you how to use your brain the right way is what my podcast “Using Your Brain for Success” and all my coaching programs are about. You can check them out on my website

Liam Naden

Liam Naden is a coach, author, speaker, and researcher, celebrated for his multifaceted approach to human dynamics. Born in New Zealand, Liam's initial exploration into the intricacies of marital relationships expanded to encompass a profound study of the brain's role in problem-solving and achieving success.

The Four-Part Brain Model

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